BE PART OF THE STORY

In this groundbreaking campaign we wanted kids to feel like their Disney clothes made them part of Winnie the Pooh's and Mickey's world. We even invited kids and their parents to call an 800# where they could listen to, and interact with, original short stories I wrote about Mickey and Pooh and their friends. In addition to the short stories and advertising, I wrote all merchandising materials as well.

© 2020 Robbie Finnigan