DISNEY & DREXEL HERITAGE 

Drexel Heritage and Disney wanted to launch a furniture line together but didn't know how to present the idea to the world. So I created the entire brand DNA from the bottom up, including the name, mission statement, positioning, strategy, look, feel and voice. I then wrote the lookbook, ads, banners and a killer tag line for its premiere launch at the largest home furnishings trade show in North America.

© 2020 Robbie Finnigan