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UNI X WALMART LIFESTYLE BRAND
Walmart wanted to elevate their fashion categories in store. We proposed
doing this by creating a big, bold Hollywood "store-in-store" lifestyle brand
that was uniquely non-character and highly fashion driven. All designs would
be inspired by Uni's IP, but you'd never find this product in a licensed section.
This was all about fun, creativity and creating buzz with the unexpected.
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