The goal was to take the monster franchise and make it a relevant retail brand for today's consumers. I created the brand concept and wrote the mission statement, positioning, strategy and pitch deck.  

The deck was used to secure groundbreaking collaborations with Prada, Hype, Tristan Eaton and Moschino's Jeremy Scott who held the season's most unexpected fashion show on Universal's backlot. 

Pitch deck intro:

Resulting collabs and licensed product:

© 2021 Robbie Finnigan