The never-ending question our target market (teens -- millennials) asks each
other is "wyd?" So we literally gave them the answer. Question: "wyd" Reply: "CityWalk tonight".
The tag line, "Be. Do. Do be do be do." was created to be used virally as a meme or on platforms like TikTok. Aside from being really catchy, it also taps into the mindset of wanting to see and be seen. Be. Do.