Interactivity is essential these days, but not at the expense of creativity.

     So I've expanded my role as a writer to serve as a "content bridge" between social media managers and clients.

     Together we collaborate to define the Business Mission, Social Media Goals and KPI's. And then,

this is the biggie, I make sure all creative content is authentic to the brand identity.

     A consistent brand i.d. (message, tone, look, attitude) across all platforms is marketing gold.