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    ROBBIE FINNIGAN

    Creative Director  /

    Conceptual Copywriter 

    SARA LEE 

    When my art director and I spoke to our client at Sara Lee we discovered that they were trying out a new business model where they were going to bake to order for their new line of bagels. Once we brought this info back to the agency the creative brief changed and we had ourselves a commercial. This is why it's important to have a writer who understands business and works well with clients and management.

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    © 2022 Robbie Finnigan