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ATHLETA

GIRL

We were able to create an impactful collaboration pitch for Athleta Girl and the Jurassic World franchise by drawing upon the strength of Clever Girl, the legendary wily and intelligent dinosaur from the original Jurassic movie.

As a company, Athleta promotes female empowerment. As a dinosaur and cultural icon, Clever Girl fits that description perfectly. 

© 2020 Robbie Finnigan

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