Uni wanted to resurrect their monster franchise (Dracula, Frankenstein, The Mummy, etc.) and make it relevant to consumers today. Our approach was to humanize the monsters and get people to relate to them as being "just like us". 

We then created product and marketing for a variety of age groups that encouraged people to express their own "inner monster". Universal used this pitch to secure a number of collaborative partners.

© 2020 Robbie Finnigan

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