HOW IT WORKS
I listen to your needs and wants. The synapses start pinballing.
I study the marketplace.
How's the world? What's trending? Who's the competition?
I dig into the consumer's mindset.
It's a party trick. I get really into their brain. How can we relate?
I position your product or service.
This is the nugget that will set you apart from everyone else.
I begin Concepting. Writing. Entertaining.
My love of words and wordplay add new life to your brand.
The work goes out into the world.
People connect. The brand is embraced. We have a drink.