MONSTER KIDS LAUNCH

Universal Consumer Products asked us to explore how their Classic Monster franchise could be made more relevant to today's consumers. I wrote this pitch deck to show how they could expand into the kids' marketplace. The product ideas, tag line, advertising and marketing concepts were also written by me. Initially, the deck helped sell the idea internally at Universal, and then was used to secure licensees for the global rollout.

Product ideas for every day lifestyle:

Product ideas for summer:

Product ideas for Back to School:

Advertising:

© 2020 Robbie Finnigan