For the ModCloth x Universal collab I was tasked with creating the marketing vision. I had to find the common thread, if you will, that would give the collaboration legs and relevance. 

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Ultimately, I leaned heavily into ModCloth's retro, vintage inspired aesthetic and Universal's Old Hollywood heritage to create a brand voice that spoke of aspirational romance and glamour.

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We even created a logo to tie it all together (Bungalow 41) that was a nod to the place Hitchcock created so many classic films featuring Hollywood's top leading ladies and fashion icons.