WHY DO WE LOVE

THE MOUSE?

Here's proof that you never know where an idea will come from. I was trying to come up with a Mickey branding campaign for Disney and kept asking myself, "Why do people love Mickey?" And then, boom, it hit me. That was the concept! The campaign was a huge hit and included print, radio and T.V. *

* Art Director: Laura Archer

(laura-archer.4c9p.squarespace.com)

© 2020 Robbie Finnigan