For this exploratory I was asked to turn the Felix The Cat franchise into a viable product line for adults. I found the solution in his theme song, "Whenever he gets in a fix, he reaches into his bag of tricks." As it turns out, happy-go-lucky Felix is the ultimate problem solver, which I found to be an appealing concept for people in the workforce.

 

So I created Felix 925 for all those thinkers and doers who could use a little lift at work, at home, or when they're one in the same.