FELIX THE CAT
How do you make a retail brand out of a property people hardly know beyond its theme song?
For Felix we found the answer in the line, "Whenever he gets in a fix, he reaches into his bag of tricks." As it turns out, happy-go-lucky Felix is the ultimate problem solver.
So Felix 925 was created for all those thinkers and doers who could use a little lift at work, at home, or when they're one in the same.