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DISNEY 

BABY

We gave birth to a new category in consumer products when we created Disney Baby. It was the first time new parents had access to a single brand that offered them products for "every moment of every day". 

But more importantly, the brand spoke to them about the magic of parenthood with on-point writing and art direction. This is a glimpse of the styleguide that launched what became the foundation for DCP's amazing growth.

© 2020 Robbie Finnigan

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