Crystal offers water cruises, land adventures and air cruises -- beyond what people expect. The concept here, "Destination: Beyond", tells people there's more to Crystal than meets the eye, and also plays up a quality message -- Crystal goes "beyond" at every level.

Cinemagraphs continue the beauty of the brand tone, breaking through the usual in-your-face digital clutter.

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Banner Ads: Digital Fashion & Travel Publications

Global Outdoor Campaign: Digital OOH

Art Director: Laura Archer