PSA COVID-19

Currently in production, these CG-animated spots (seen in storyboard format) feature Carl the Covid Vaccine. By anthropomorphizing the vaccine it adds a level of humanity to the issue and lets us write and create for different age groups, depending on the media . Plus, it allows for a little humor -- something else that seems to be in short supply these days. *

Spot #1 "Heckle"

Spot #2 "Hit or Miss"

* Art Director: Laura Archer
(laura-archer-4c9p.squarespace.com)