CALIFORNIA MILK

ADVISORY BOARD

When you push your cart through the grocery store you're a captive audience. So we took advantage of the situation with these grocery cart ads that are big on appetite appeal and designed to cause impulse buying. The concept was so simple, yet so strong, it was easily translatable to digital media, as well. *

* Art Director: Laura Archer
(laura-archer.4c9p.squarespace.com)