A 360º APPROACH
My philosophy is to start smart. And create from there.
I work with executive teams, brand managers and product designers to reposition and upbrand properties.
I lead creation of new brands and establish the tone and voice across all marketing channels.
I partner closely with Web Ops, UX, Digital & Performance Marketing to help inform creative.
I source the newest forms of digital, tech and media to incorporate into concepts.
I write highly conceptual cross-platform ad campaigns and events unique to the marketplace. Headlines, tag lines and call-to-action are specialties.
I create and write on-brand, conceptual websites using UX/UI guidelines.
I write scripts for commercials, videos, digital channels and broadcast / podcasts.
And I feel like that was all so dry, I should mention I'm fun. Because fun is good.